With consumers increasingly demanding that companies take a stand on social issues, how can brands achieve sustainable growth? Equal representation!Research shows that 75% of consumers feel more positively toward companies whose advertising demonstrates that men and women have the same capabilities and roles. If you cansee her, you can be her. Read on for top insights from industry leaders in theFQ Lounge @ ANA Masters of Marketing.
“Don’t ask someone to do everything. We don’t need the perfect person for every position. They don’t need to check all 10 boxes. It’s helped us to bring in diverse skill sets.”
“I’ve been spending time examining bias from a more academic perspective, rather than from personal experience. It can be shocking when you look back at reviews you might’ve written or how you might’ve unintentionally behaved towards people you interviewed. We naturally react more positively to people who are like us. It’s a basic human bias that we all have. If we learn how to catch ourselves in the act, we can check our biases at the door.
“People have worked in our company longer than some team members have been alive. Driving change with people who have never worked anywhere else takes time. It starts with having a diverse group of leaders in place.”
“I truly believe that you have to love the life you live and extend that philosophy to every individual in the workplace. We all have something to contribute. You just need to look for the rainbow scale in each person. Each of us has one. If you find it, life is good.”
“If I think of my career as a chessboard, I always wanted to be the queen because she could move in any direction, as many squares as she wanted…Recently, we’ve started interviewing people without telling them they’re interviewing for a specific job or department. We interview people for fit. We need people who can think outside of the box. I don’t want them to be limited by a job title.”
“Consumers are holding companies accountable, especially in the current political climate. We are in a time now where you will be called out virally and there will be quick business ramifications. I believe it’s all of our responsibility to leave the world better than we found it. It’s on all of us to truly take that to heart and do it.”
—Husani Oakley, EVP, Director of Technology and Innovation, Deutsch