FQ Collection Blog Features

Women Owned Business Certification: What You Need to Know

Women Owned Business Certification: What You Need to Know

Guest Post from the Women’s Business Enterprise National Council  October is National Women’s Small Business Month, a time to celebrate the growth and accomplishments of women-owned small businesses and the vital role they play in our economy. But to us, supporting women-owned businesses is more than just a campaign; it’s the core of what we do. WBENC (Women’s Business Enterprise National Council) is the nation’s largest certifier of women-owned businesses and a leading advocate for women business owners and entrepreneurs. Through the certification, women-owned businesses gain access to a vast network of support, including targeted business opportunities for certified women-owned firms,...

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Top Leaders on How to Practice What You Preach

Top Leaders on How to Practice What You Preach

With consumers increasingly demanding that companies take a stand on social issues, how can brands achieve sustainable growth? Equal representation! Research shows that 75% of consumers feel more positively toward companies whose advertising demonstrates that men and women have the same capabilities and roles. If you can see her, you can be her. Read on for top insights from industry leaders in the FQ Lounge @ ANA Masters of Marketing.  “Don’t ask someone to do everything. We don’t need the perfect person for every position. They don’t need to check all 10 boxes. It’s helped us to bring in diverse skill sets.” —Marcy Q....

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Brand Purpose: Discovering Yours and Owning It

Brand Purpose: Discovering Yours and Owning It

In recent years, consumers have become interested in more than just the products and services that brands offer— they want brands to stand for something bigger than what they sell. Defining a reason for existing beyond making money is critical for the long-term success of any company in today’s climate. We spoke with Alicia Tillman of SAP in the FQ Lounge @ ANA Masters of Marketing to find out why brand purpose is here to stay, how you can discover your own, and much more.   Chatting with Alicia Tillman, CMO of SAP *** Shelley:  We’re co-founders of #SeeHer, if you can see her, you can be her. Let’s...

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